At the risk of sounding like a total Starbucks fan girl, I’m going to show you all another one of Starbucks’ successful attempts at package design. The attention to detail in their designs just makes me squeal in delight. I do this often but Starbucks really deserves the squeals.

Detail one: Embossing the outside of the box - design for my fingers to enjoy.

Detail two: Patterns everywhere! Love it.

Detail three: Crazy 3-d box design. Whoever came up with how the inside of this box would be constructed deserves a medal for awesomeness. I wonder how long you have to sit there with some paper to figure that out.

Detail four: Taking the time to really design the stamp that goes on the chocolate. Sure, you can just throw your name on it and be done but where’s the fun in that? Where’s the need for me to pull out my camera and forever remember what your chocolate looked like?

So kudos to Starbucks for designing and not just throwing your chocolates into a crappy box. It makes the experience a little more memorable. Or maybe I just think that because I’m a designer and notice these things.

Tags: chocolate, design, food, package design, starbucks

This entry was posted on Tuesday, May 20th, 2008 at 7:10 pm and is filed under package design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.